So as the world mourns over the passing of a legend..Steve Jobs..others scream, hold signs, and protest capitalism. Steve provides a tremendous example of how with work and focus they, the protestors, can be the masters of their own destiny. Steve was the adopted son of blue collar parents. He went to college but didn’t graduate. He was a drop out then as he termed a drop in..someone who stuck around campus. But he had a thirst for knowledge and a strong desire to succeed. Which led him to start a computer company in his parent’s garage. During a time when he could have been protesting all that was “wrong” in the world at that time.
And then the next page in his life, pretty soon that small company grew to a multimillion dollar enterprise. New leadership in the organization had him fired. Image that day for him…fired. All that hard work..then to be cast out by your own creation. Did he stand out on the sidewalk in front of Apple with a sign? Show up a investors meetings screaming at the new management? No, he went on to create two other innovative companies. Soon through a purchase of one he found himself back at the helm of his creation. A place which he until only months from his death. I’m sure under much duress. Cancer sucks..the treatment is almost as bad as the disease. He was a fighter. He fought the good fight…for creation, innovation, success, and for life. As we all should.
Reading the recent news on the Colorado Cantaloupe listeria deaths I thought back to a phone call and letter I received on a separate food
recall. The fact that stands out is that the food chain today is long and difficult to track. Once the farm was identified as the source the government had to sort through a web of distributers, processers, and retailers that had sold the Cantaloupes. But who purchased the product? How do reach out to the customers besides the newspapers &TV?
The loyalty card can be a link to notify customers before they have had a chance to consumer the recalled product. A number of years ago I received a phone call from one of my favorite Grocery Retailers. An item I had purchased had been recalled. I had filled out my Loyalty
Card and had included my phone number. I had noticed the headlines in the news but did not read the story so I had no idea I had purchased a suspect item. News of food recalls are frequent and can be overlooked for news of popular trials, politics, or sports. The loyalty card can be a valuable tool to notify the public of a recalls.